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Email marketing campaigns covering new product launches and key brand moments. Distributed to beauty industry media, influencers, artists, and celebrities.
EMAIL CAMPAIGNS
caliray by Wende Zomnir
After Urban Decay, former co-founder and CEO, Wende Zomnir, set out to create a new beauty brand, caliray. The brand captures the free spirited and colorful mindset of California living with a mission to be a disruptor in the clean beauty space. Supported the brand with content creation, print + digital design, and email marketing campaigns.
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Short-form video content consisting of UGC, BTS content, event coverage and more for Instagram and TikTok.
In-feed content for new launches, retailers, press coverage, and education for Instagram and Linkedin.
SOCIAL MEDIA DESIGN
Printed brand collateral to support new product launches and awards. Included in influencer and press mailers.
PRINT DESIGN
Created brand decks and press materials
BRAND MATERIALS
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