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caliray by Wende Zomnir
After Urban Decay, former co-founder and CEO, Wende Zomnir, set out to create a new beauty brand, caliray. The brand captures the free spirited and colorful mindset of California living with a mission to be a disruptor in the clean beauty space. I supported the brand since launch with creating social media content, email marketing campaigns, print materials, and brand decks.
EMAIL MARKETING CAMPAIGNS
Email marketing campaigns covering new product launches and key brand moments. Distributed to beauty industry media, influencers, artists, and celebrities.
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SOCIAL MEDIA CONTENT
Video and graphic design content for new launches, retailers, press coverage, and education for Instagram, TikTok, and Linkedin.
PRINT DESIGN
Printed brand collateral to support new product launches and awards. Included in influencer and press mailers, featured on high-profile influencers and celebrity pages.
BRAND MATERIALS
Developed brand decks, case studies, and press materials
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